Seb Abecasis
Application · Growth Lead, International · London, UK

2× founding-team marketer who bought the company.
Three markets at once. AI in every workflow.

Built without a playbook London, in person

Below: five requirements from your posting, each tied to something already done — not something I intend to do. Full CV follows.

From your posting From my record
Ramp · What you need
Founder-mode mentality with proof to back it up — you own outcomes, not deliverables.
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Ownership

Bought the company.

Part of the management buyout of Disciple, then drove it to net profitability. Owning the outcome isn’t a mindset I’ve adopted — my capital is in it.

Ramp · What you need
Track record of driving measurable pipeline growth across more than one market or region at the same time, ideally including at least one of Canada, LATAM, or Europe.
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Multi-market pipeline

UK, Canada & Australia — simultaneously.

Built the outbound motion from the phones up: made the cold calls myself, codified the script, then hired and ran the SDR team selling across all three markets at once.

Ramp · What you need
Demonstrable AI fluency: specific workflows, prompts, or internal tools you’ve built or adopted that materially changed how you work.
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AI fluency

Already in the loop.

Vibecoded an LLM-powered lead-scoring engine feeding our outbound operation — leads in pipe up 100%.

Built the LLM analysis tool UnHerd used to investigate algorithmic bias on X.

Ramp · What you’ll do
Get your hands dirty. Audit the funnel, write the brief, pull the data, run the experiment.
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Hands-on

Hands in the plumbing.

Rebuilt the inbound function myself — instrumented the tracking stack, rewired agency feedback loops around funnel data. CAC down 67%: the unlock to profitability.

Ramp · Fair warning
This is not a role for someone who wants a defined playbook. The playbook is what you build.
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Positioning

I write the playbook.

Ran the customer research that repositioned Disciple against better-funded competitors — from feature parity to owning the segment they couldn’t serve: the mobile-first community platform.

Experience
Disciple — Growth Lead (Founding Team)
MMM YYYY — Present
Mobile-first community platform · London

Part of the management buyout of Disciple, then drove it to net profitability — my capital is in the outcome.

  • Rebuilt the inbound function to cut CAC 67%, instrumenting the tracking stack and rewiring agency feedback loops around funnel data.
  • Built the outbound motion from the phones up and ran the SDR team across the UK, Canada & Australia simultaneously.
  • Vibecoded an end-to-end outbound pipeline — scraping, enrichment and vector embeddings for audience-to-angle matching.
  • Ran the customer research that repositioned the company against better-funded competitors.
Crypto Trading Sidequest
MMM YYYY — MMM YYYY
Sector · Location
  • Made 200% on personal capital over three years.
Beyond the day job
  • Crypto trading sidequest

    Made 200% on personal capital over three years.

  • LLM tooling for journalism

    Built an X-scraping analysis tool for UnHerd to assess whether Musk was biasing the algorithm.

  • Long-suffering golfer
    8 handicap